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Have you ever wondered why companies use mascots to promote their products? What about schools or sports teams that have prominent mascots to bring awareness and inspire fans? Mascots are an important part of our culture and a very effective sales tool. Read on to learn more!


What are Mascots?

Mascots are characters used to bring good luck or popular exposure to a team, organization, or school. They are used to help advertise products, promote school spirit, raise awareness about issues, and for many other purposes. You might have seen a mascot in any of the following situations:

- Representing military units

- Drawing attention to a product or service

- Supporting a school or professional sports team

- Acting as a goodwill ambassador for a cause

Mascots can take a variety of forms, including inanimate objects, logos, people, and live animals. Most people are very familiar with costumed characters as mascots.

History of Mascots

Before the term was popularized in the late nineteenth century, "mascot" was used to describe any kind of good-luck item or person. The term is little changed today, but it is more specific to an item or person representing a particular cause, company, or organization.

In the middle of the twentieth century, sports teams began to choose animals or characters to represent their team spirit. Costumes were created, and these characters began to inspire fans and promote the team.

Today, mascots are used to represent businesses as well as schools and sports teams. Some great examples of companies using mascots are the characters used to promote breakfast cereals. Characters like the rabbit used to sell General Mills' Trix breakfast cereal seem to stick in the minds of children and adults alike.


The Public Face of Your Company

Finding the right mascot can have a dramatic effect on your company's ability to sell to consumers. Your product or service is much harder to forget if it represented by a dramatic and memorable character.

Finding the right mascot for your company isn't always easy. It should be directly related to your business in some way. Do you manufacture ice cream? A cow would make a great mascot. Give some thought to these considerations in choosing the public face of your company:

- What kind of image do you want to present to your customers? If you want to present a fun-loving attitude, a playful mascot would work best. If you're more interested in presenting an image of powerful excellence, you might be better off with a fierce animal mascot.

- Who exactly are your target customers? If your target audience is young children, you might want to stay away from scary mascots. On the other hand, if you are targeting adults, something too silly might alienate some potential customers.

- How will you be using your mascot? Do you plan to have your mascot meet people and represent your business at trade shows or other industry events? What about in a mall or parking lot? Make sure the mascot you choose is suited for the situation you need.


Should You Choose Stock or Custom Mascots?

There is one final consideration in choosing the best mascot to represent your company or organization and increase sales and exposure. Don't forget to think about whether you need a custom mascot. Stock mascots are perfectly suited to many situations. With so many choices, it's unlikely that you'll run into someone with the same mascot.

However, if you know you will be getting a lot of exposure from your mascot, you taweez might be better off with a custom mascot. Knowing the representative of your business is as unique as the company itself can buy you peace of mind during large conventions and trade shows.

The first Olympic mascot was introduced in 1972 at the Munich games. These mascots have become a very important element of the Olympics. It is an image that is unique and very popular because it materializes the spirit of the Olympics, promotes the history, and communicates the overall concept. This makes the Olympic mascot a must when it comes to the games. It is a must for children, for the general public, to display the uniqueness of each geographical area, and to relay the culture of the host city.

Waldi, the dachshund was the very first mascot in 1972. This is because the dachshund is a great representation of tenacity, resilience, and agility, which are the key elements an athlete possesses. This explains why he was a great choice as the first Olympic mascot. He was dressed in multiple pastel colors to express the joy and the gaiety of the Olympics. The introduction of the Olympic mascot was perhaps the most memorable mascot moment.

Other memorable mascots

Hidy and Howdy were the mascots for the 1988 Calgary Winter Games, but some never quite understood the concept of brother and sister bears that were inseparable. In some cases, individuals claimed that this was a bit creepy with a bit of cuteness thrown in there. The two were dressed in cowboy and cowgirl clothes, which has a lot to do with the fact that Calgary's nickname is 'Cowtown.' However, Hidy and Howdy were, in fact, polar bears.

Another interesting fact about mascots is the death of Rocky, who was to be the mascot for the 1980 Lake Placid Winter Games. There was a mystery surrounding this mascot because Rocky mysteriously "passed away" before the Olympics ever began. Rocky was then replaced by Roni, a cartoon raccoon.

However, one of the most elegantly crafted mascots was that created by Walt Disney. Sam the Eagle is probably one of the most famous mascots that the Olympics have ever seen. He was created for the 1984 Summer Olympics in Los Angeles. He wore the legendary clothes of Uncle Sam. He also held his version of the torch held by the statue of liberty. It was at this point that commercial use of the mascots was permitted. Beforehand, it had not, but Walt Disney's design of Sam the Eagle marked a new precedent when it came to Olympic mascots.

2008 Beijing Summer Olympics


The Beijing Summer Olympics consists of five dolls. Their names are Beibei, Jingjing, Huanhaun, Yingying, and Nini. Each symbolizes something different. An example is that Nini is a symbol of infinite sky. It is a representation of the green Olympic ring. The rest are as follows:

- Beibei - A reflection of the strength in water sports. It is a representation of the blue Olympic ring.

- Jingjing - Shows the strength in athletics. It is a representation of the black Olympic ring.

- Huanhuan - Reflects the excellence in ball games. It is a representation of the red Olympic ring.

- Yingying - Relfects the strength in track and field events. It is a representation of the yellow Olympic ring.

These mascots were designed by Han Meilin. He said it was impossible for a single figure to reflect the magnitude of these Olympic games. That is because China has a very intense and diverse culture that cannot be summed up in just one mascot. This makes the 2008 Summer Olympics the first in which 5 mascots were used. The most before that point was 3 used in the 2000 Sydney Summer Olympics. Those mascots were Olly, Syd, and Millie and were said to have been upstaged by a series of unofficial mascots that were created that year. However you look at it, mascots have certainly created many memories for the Olympics.